Challenges of marketing information products and services
The Most Common Marketing Problems We Face, According to the 2017 State of Inbound Report. According to our report, generating traffic and leads and proving ROI are the leading challenges marketers face. Here's a look at this year's data: Image Credit: The 2017 State of Inbound Report.One Versus Many. Marketing products tends to involve multiple products that make up the line. For example, cleaning product manufacturers tend to market not just one cleaning product. Instead, they have a line of cleaning products to serve the various needs of their customers. Services, on the other hand, typically have a single option. challenges of marketing information products and services
Marketing Challenges in the Service Business. Service firms are marketing something intangible that the customer cannot experience until the firm has delivered it. While some aspects of service marketing are similar to those of product marketing, the service sector needs to place special emphasis on adding value, differentiation and specialization.